Título | The World’s Shortest Test Drive |
Agencia | David&Goliath |
Campaña | The World’s Shortest Test Drive |
Anunciante | Kia Motors |
Marca | Kia Sorento |
Fecha de primera difusión/publicación | 2019 / 10 |
Sector Empresarial | 4x4 |
Filosofía | How many features of the 2019 Sorento can you showcase in just over 300 feet? The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features. |
Medio | Televisión |
Duración | |
Founder / Chairman | David Angelo |
President | Yumi Prentice |
Director ejecutivo de creación | Mark Koelfgen |
Group Creative Director/Art Director | John O'Hea |
Group Creative Director/Copywriter | Steve Clarke |
Responsable de conceptos / redactor | Caleb Nyberg |
Director artístico | Peter Watson |
Managing Director of Broadcast Production | Paul Albanese |
Business Affairs Director | Natasha Royzina |
Associate Business Affairs Manager | Amy Santana |
Communication Planner | Natalie Gomez |
Associate Director of Project Management | Genie Lara |
Director de proyectos | Paul Stephens |
Creative Resource Manager | Nina Pena |
Managing Director | Jeff Moohr |
Director de cuentas | Jay Mattingly |
Management Supervisor | Kylie Lemasters |
Account Executive Assistant | Salim Collins |
Account Coordinator | Nick Janner |
Product Information Manager | Mark McNaul |
Managing Director, Integrated Production | Peter Bassett |
Executive Digital Producer | Justine Kleeman |
Productor digital | Genevieve Shah |
Management Supervisor, Digital | Sarah Masket |
Digital Account Executive | Gabriella Mourad |
Productora | Spinach LA |
Realizador | Julian Smith |
Managing Director/Executive Producer | Adam Bright |
Productor ejecutivo | Jonathan Carpio |
Productor | Stan Sawicki |
Director de fotografía | Julian Smith |
Montador | Adam Bright |
Editorial Executive Producer | Jonathan Carpio |