|Campaña||Results for real life - Yell.com|
|Anunciante||The Yell Group|
|Producto||Local search engine|
|Sector Empresarial||Páginas amarillas y directorios|
|Lema||Results for real life.|
|Sinopsis|| Local knowledge is the core theme of the six-month campaign introducing Yell.coms new strapline Results for real life.|
The new campaign emphasizes Yell.coms product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema.
|Filosofía|| Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London.|
Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away.
|Medio||Transporte y vehículos|
|Director ejecutivo de creación||Daniel Bonner|
|Director artístico||James Capp|
|Ejecutivo de cuentas||Claire Langler|
|Director de cuentas||Frank Pedersen|
|Responsable de conceptos / redactor||Phil Wilce|
|Diseñador gráfico||Chris Williams|
|Diseñador gráfico||Dan Wright|
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