Frank Pedersen
President US at Vertic
New York, Estados Unidos
TítuloYell.com
Agencia
Campaña Results for real life - Yell.com
Anunciante The Yell Group
Marca Yell.com
PostedSeptiembre 2006
Producto Local search engine
Sector Empresarial Páginas amarillas y directorios
Lema Results for real life.
Sinopsis ‘Local knowledge’ is the core theme of the six-month campaign introducing Yell.com’s new strapline ‘Results for real life™’.
The new campaign emphasizes Yell.com’s product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema.
Filosofía Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London.

Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away.
Medio Transporte y vehículos
Mercado Reino Unido
Director ejecutivo de creación
Director artístico
Ejecutivo de cuentas
Director de cuentas
Responsable de conceptos / redactor
Diseñador gráfico
Diseñador gráfico
Other
Productora

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