Alessandra Sadock
Creative Director at Artplan, São Paulo
Rio de Janeiro, Brasil
TítuloClothing Transition
Agencia
Campaña Clothing Transition
Anunciante Red Cross
Marca Red Cross
Fecha de primera difusión/publicación
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition“ was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion.
Medio Televisión y Cine
Duración
Director artístico
Director artístico
Director creativo
Director creativo
Director creativo

Personas relacionadas con esta creación

You might also like...

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started