| Título | It Has To Stop |
| Agencia | LG2 |
| Campaña | It Has To Stop |
| Anunciante | Société de l'assurance automobile du Québec (SAAQ) |
| Marca | SAAQ |
| Fecha de primera difusión/publicación | 2020 / 1 |
| Sector Empresarial | Seguros |
| Filosofía | The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. |
| Medio | Web Film |
| Duración | |
| Creative Vice President | Luc DuSault |
| Director artístico | Vincent Bernard |
| Director artístico | Jean Lafreniére |
| Responsable de conceptos / redactor | Andrée-Anne Hallé |
| Director de cuentas | Alexandra Laverdière |
| Responsable de cuentas de agencia | Camille Savard |
| Media Agency | Touché! phd |
| Realizador | Olivier Staub |
| Director de fotografía | Olivier Staub |
| Productora | Great Guns USA |
| Productor | Frederick Quintal |
| Sonido | Sylvain Roux |
| Sonido | Boulevard |
| Photography / Retoucher | Visual Box |
| Animación | Jean Marc Laurin |
| Visual Packaging | Shed |
| Animación | Shed |
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