Título | The Just Moved In Reward |
Agencia | Leo Burnett |
Campaña | 40th Anniversary in the UK |
Anunciante | McDonald's |
Marca | McDonald's |
Fecha de primera difusión/publicación | 2014 / 8 |
Sector Empresarial | Restaurantes y comida rápida |
Filosofía | As the restaurant chain celebrates 40 years in the UK, the campaign sets to remind people that McDonald’s has been there in the background of many moments all through their life. The campaign looks back at some of these moments, choosing those that are timeless, which we can all relate to and reminisce about, regardless of age. Moments that are charming, funny, touching or poignant. Moments that are happy and moments that are sad. Moments that are big - such as passing your driving test or having your first child. Moments that are smaller and every day - like having a natter with friends. |
Medio | Televisión |
Duración | |
Postproducción | MPC LDN |
Productora | Rattling Stick |
Director de publicidad | Alistair Macrow |
Director de publicidad | Stephen Hill |
Director artístico | Ed Morris |
Responsable de conceptos / redactor | Ed Morris |
Responsable de conceptos / redactor | Andy Drugan |
Director artístico | Andy Drugan |
Telecine | Henri Pulla |
Postproducción | Leianna Campbell |
Montaje | Cut and Run London |
Montador | Eve Ashwell |
Productor de la productora | Kelly Spacey |
Realizador | Pete Riski |
Jefe de iluminación | Jean-Noel Mustonen |
Media Planner | Kathryn Armstrong |
Media Planner | Chloe Grainger |
Planificador de cuentas | Josh Bullmore |
Planificador de cuentas | Sarah Sanford |
Director ejecutivo de creación | Justin Tindall |
Director creativo | Adam Tucker |
Director creativo | Matt Lee |
Director creativo | Peter Heyes |