Olivier Lefebvre
CEO & Partner at FF Paris
Paris, Francia
TítuloTheir Story is My Story
Agencia
Campaña Their Story is My Story
Anunciante Urgence Homophobie
Marca Urgence Homophobie
Fecha de primera difusión/publicación
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis Whenever something happens to a celebrity, everyone talks about it.So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory.
Filosofía To alert public opinion on the urgency to act and react against the rise of homophobia in France ( +15% in 2018), we decided to leverage celebrities by having them share on their social platforms testimonies of assaults against LGBT people as their own.

The day after, through a music video of the song « some Love » Celebrities have revealed that the shared stories weren’t their own, but stories of homophobic attacks that occurred in France in 2018.
Medio Relaciones públicas
Duración
Social Media Manager
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Brand Manager
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