Patrick Murphy
Director creativo at A52
San Francisco, Estados Unidos
Título Bodega Cat
Agencia
Campaña New York Lottery - Bodega Cat
Anunciante New York Lottery
Marca New York Lottery
Fecha de primera difusión/publicación 2017 / 11
Sector Empresarial Lotería y juegos de azar
Filosofía During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays. The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers. UM (media) and Momentum (Retail POS) were also involved in the campaign.
Medio Interactivo
Duración
Banda Sonora How Sweet It Is
Productora
VFX
North American Chief Creative Officer Sean
McCann New York Chief Creative Officer
McCann New York Chief Creative Officer
Director ejecutivo de creación
Director ejecutivo de creación
Creative Director
Writer
Creative Director
Director artístico
Chief Production Officer
VP Producer
SVP Executive Music Producer
Music Producer
Music Business Affairs Manager
Business Manager
Executive Account Director
VP Account Director
Jefe de cuentas
Assistant Account Executive
VP Strategy Director
Director
Producer
Productor ejecutivo
Director of Photography
Editorial
Editor
Assistant Editor
Productor ejecutivo
Producer
VFX Supervisor
CG Lead
2D VFX Artist
2D VFX Artist
2D VFX Artist
2D VFX Artist
2D VFX Artist
2D VFX Assistant
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Producer
Production Coordinator
Productor ejecutivo
Productor ejecutivo
Managing Director
Managing Director
Artist
Audio
Ingeniero de sonido
Telecine
Colorista

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