Ana Ramos
Press Relations at Publicis Mexico
São Paulo, Brasil
Título#StillSpeakingUp
Agencia
Campaña #StillSpeakingUp
Anunciante Propuesta Civica AC
Marca Propuesta Civica AC
PostedMay 2019
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Lema #StillSpeakingUp
Sinopsis Mexicans seem to have become desensitised to news about murders, even when those killed are journalists. So, four murdered journalists rose from the dead to issue a strong message: "They tried to silence us, but we're #StillSpeakingUp". The social campaign involved two years of research and the help and support of the victims' families and colleagues. Content included video and unpublished articles "miraculously" tweeted by the reporters who'd lost their lives.
Medio Case Study
Duración
Advertising Agency
Chief Executive Officer (CEO)
Chief Creation Officer
Head of art
Chief Strategy Officer
Director artístico
Responsable de conceptos / redactor
Press Relations
PR
Content design
Postproducción
Montador

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