Ana Ramos
Press Relations at Publicis Mexico
São Paulo, Brasil
Título#StillSpeakingUp
Agencia
Campaña #StillSpeakingUp
Anunciante Propuesta Civica AC
Marca Propuesta Civica AC
PostedMay 2019
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Lema #StillSpeakingUp
Sinopsis Mexicans got used to living among de death. They seem to have lost sensitivity when facing news about murders, even when the killed ones are journalists.4 murdered journalists raised their voices again with a strong message:They tried to silence us, but we're #StillSpeakingUpTarget audiencePrimary:“journalists-activists & celebrities-activists”Secondary:Press: Top news & media holdings.Human rights organizations.Creation and distribution of assets2 years of research, with the help and support of the families and colleagues of 4 murdered journalists in Mexico, got us access to unreleased investigations mainly about narco-government corruption. We transformed every piece of information into different kind of content, such as video, and unpublished articles to be twitted by them.#SeguimosHablando (#StillSpeakingUp) was designed to be a shared claim, both for our four murdered journalist, and our audiences. One that they could easily adopt tand make it their own.
Medio Case Study
Duración
Advertising Agency
Chief Executive Officer (CEO)
Chief Creation Officer
Head of art
Chief Strategy Officer
Director artístico
Responsable de conceptos / redactor
Press Relations
PR
Content design
Postproducción
Montador

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