Rodrigo Sobral
Executive Creative Director at Freelance
London, Reino Unido
TítuloGoogle Year in Search
Agencia
Campaña GOOGLE YEAR IN SEARCH
Anunciante Google
Marca Google
Fecha de primera difusión/publicación
Sector Empresarial Motores de búsqueda
Filosofía We built the Year in Search, starting with a thought-provoking film. Then we invited people to explore search stories in greater detail on our platform, in multiple languages, on any device. Our stories exploded in culture with posts and tweets from fans and brands, and journalists used our data insights to inform their own reports. Within days, some of the biggest names got involved. It all came together on New Years Eve, with a monument to the year in Times Square, touching the hearts of millions of New Yorkers with data driven stories relevant to the city, day and time.- After one month, our film saw 32Million views - We attracted over 2.6Billion social impressions. - 26% increase in positive sentiment YOY - Over 40,000 #tag mentions (up 15% YOY) - Over 400,000 social interactions (4x higher than previous years) - Our content performed 20% higher than Google’s handle average - Over 200 influencers participated in the campaign. - We saw posts from the world’s biggest names: Jared Leto, Iggy Azalea, Game of Thrones, and more. We are confident that the performance of the creative hinges on the power of search data in telling an amazing and fresh story.Google has lost a little of its brand love in the last few years. People see the business more than the personality and lack a powerful emotional connection. Increasingly, other brands are cluttering up this space making it imperative that Google stands out and delivers something genuinely unique, moving their relationship with their audience from functional to emotional. Our insight was clear: somewhere in the things we search for is a little bit of who we are. In 2014 the world searched trillions of times, a massive data set that offered us a snapshot of the times we’re living in. We set out to turn big data into an even bigger story, reinventing Google’s yearly review, and answering the question: what do our searches in 2014 say about us? Most importantly we wanted to embed this unique story in the fabric of popular culture. 
Medio Case Study
Duración
Director ejecutivo de creación
Director de cuentas
Director creativo
Director creativo adjunto
Director creativo adjunto
Planificador de cuentas
Technology Department
Group Director
Senior Open Standards Developer
Senior Open Standards Developer
Responsable de conceptos / redactor
Diseñador
Senior Visual Designer
Senior Visual Designer
Senior Visual Designer
Productor
Productor
Productor
Director creativo
Responsable de conceptos / redactor
Executive Director
Junior Creative
Junior Creative

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