Catherine Helfenstein
Directrice Marketing et Développement France et Afrique francophone at Deloitte France
Paris, Francia
TítuloSouvenirs de Paris
Agencia
Campaña Souvenirs de Paris
Anunciante Centre Pompidou
Marca Centre Pompidou
PostedAbril 2019
Sector Empresarial Transportes, viajes y turismo
Sinopsis TThe Centre Pompidou is one of the most important museums of modern and contemporary art in the world. It’s an iconic monument of Paris but tourists still haven’t heard of it.In Paris, tourists always visit the same monuments, always the ones sold as statuettes by souvenir shops and street sellers: it’s like they are conditioned to only visit these few places.So, we created our own statuette. As if we were one of the most famous monuments in Paris.We distributed 30000 of them in souvenir shops and brought together our own squad of street sellers to promote the Centre Pompidou in front of the most visited monuments. Each statuette had a QR code which guided the tourists to our museum.Then we released the video of the operation that became viral and helped the Centre Pompidou to become famous worldwide.
Medio Web Film
Duración
President
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Chief Executive Officer (CEO)
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Director ejecutivo de creación
Director ejecutivo de creación
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Partner
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PR
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Productora Artisans du Film
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Cámara (persona)
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Sonido
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Postproducción ADF L’atelier
Música
Impresión
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Modelista /Maquestista
Fotógrafo
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Media Agency Blue 449
Chief Executive Officer (CEO)
Head of Digital trading
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Head of Brand Activation
Endorsement & KOL
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Chief Executive Officer (CEO)
Communications Director
Head of Digital

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