Catherine Helfenstein
Directrice Marketing et Développement France et Afrique francophone at Deloitte France
Paris, Francia
TítuloSouvenirs de Paris
Agencia
Campaña Souvenirs de Paris
Anunciante Centre Pompidou
Marca Centre Pompidou
PostedAbril 2019
Sector Empresarial Transportes, viajes y turismo
Sinopsis The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous.
Medio Web Film
Duración
President
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Responsable de la creación
Director ejecutivo de creación
Director ejecutivo de creación
Responsable de conceptos / redactor
Director artístico
Director artístico
Director of Motion
Partner
Responsable de cuentas de agencia
Director de proyectos
Director de proyectos
Managing Partner
Social Media Manager
PR
PR
Linguistic Consultant
Frontend Developer
Technical Project Manager
Productora Artisans du Film
Realizador
Productor
Director de fotografía
Director de fotografía
Cámara (persona)
Montador
Assistant Editor
Sonido
Assistant Director
Cámara (persona)
Production Coordination
Camera Assistant
Post-production Supervisor
Mixer
Colorista
Postproducción ADF L’atelier
Música
Impresión
Productor
Productor
Modelista /Maquestista
Fotógrafo
Retocador
Media Agency Blue 449
Chief Executive Officer (CEO)
Head of Digital trading
Social Media Strategist
Head of Brand Activation
Endorsement & KOL
PR Agency
Chief Executive Officer (CEO)
Communications Director
Head of Digital

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