With a bachelor?s in Social Communication from ESPM and MBA in Enterprising Administration. Gabriela began her career at Z+G Grey, managing Mercedes-Benz. In 1996, she worked at TransBrasil Airlines, where she was responsible for brand communications. A year later, noticing that she liked Agency side better, Gabriela joined the Ogilvy team, where she first worked in client services with advertisers Sul America Insurances, and later in Strategic Planning, as Planning Manager of Fiat Retail, Motorola, Terra, Kodak, Unilever, Kimberly Clark, Pernod Ricard and Dupont. After eith years at Ogilvy, Gabriela became Head Planning Director at Euro-RSCG Brazil, leading strategic development and 360º communications planning for clients Peugeot, Citröen, LG, Reckitt Bensckiser, Unisoap, Revlon, Arcor, La Serenissima, Senac, Novartis, Wyeth and Sanofi Aventis. Gabriela joined BorghiErh/Lowe as Planning Director in September 2007.