| Título | Hunters |
| Agencia | Brokaw |
| Campaña | Crossbows - Horton |
| Anunciante | Horton Manufacturing Co. Inc |
| Marca | Horton |
| Posted | Marzo 2007 |
| Producto | Crossbows |
| Sector Empresarial | Equipamiento deportivo y de ocio |
| Lema | One shot. One choice. |
| Sinopsis | "What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer. |
| Medio | Publicidad en revistas |
| Mercado | Estados Unidos |
| Responsable de conceptos / redactor | Tim Brokaw |
| Director de cuentas | Ralph Cutcher |
| Director artístico | Brian Gillen |
| Responsable de conceptos / redactor | Brian Gillen |
| Ejecutivo de cuentas | Vanessa Miller |
| Director creativo | Pat Pujolas |
| Responsable de conceptos / redactor | Pat Pujolas |
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