| Título | A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial (68s) |
| Agencia | BBDO New York |
| Campaña | Snickers Live Ads |
| Anunciante | Mars, Inc. |
| Marca | Snickers |
| Posted | Noviembre 2017 |
| Sector Empresarial | Chocolatinas, golosinas, dulces, chicle |
| Sinopsis | “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show. The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything. |
| Medio | Interactivo |
| Productora | O Positive |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Peter Kain |
| Director ejecutivo de creación | Gianfranco Arena |
| Director creativo | Scott Mahoney |
| Responsable de conceptos / redactor | Scott Mahoney |
| Director creativo | Dan Oliva |
| Director artístico | Dan Oliva |
| Responsable de conceptos / redactor | Rich Douek |
| Responsable de conceptos / redactor | Chris Cannon |
| Responsable de conceptos / redactor | Ricky Johanet |
| Director artístico | Brian Pinkley |
| Productor de la agencia | David Rolfe |
| Productor de la agencia | Amy Wertheimer |
| Productor de la agencia | Melissa Chester |
| Productor de la agencia | Joe Croson |
| Productor de la agencia | Andrew Nam |
| Productor de la agencia | Chul Osborne |
| Responsable de cuentas de agencia | Kirsten Flanik |
| Responsable de cuentas de agencia | Susannah Keller |
| Responsable de cuentas de agencia | Lisa Piliguian |
| Responsable de cuentas de agencia | Tani Corbacho |
| Responsable de cuentas de agencia | Blake Maraoui |
| Responsable de cuentas de agencia | Danee Fields |
| Planificador de cuentas | Annemarie Norris |
| Planificador de cuentas | Sean Stogner |
| Realizador | Jonathan Klein |
| Productor de la productora | Ralph Laucella |
| Productor de la productora | Marc Grill |
| Responsable de la producción | Devon Clark |
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