Título | A Blind Call Campaign |
Agencia | Duval Guillaume |
Campaña | A Blind Call - Brailleliga |
Anunciante | Brailleliga |
Marca | Ligue Braille |
Posted | Enero 2009 |
Producto | Foundation for the Blind |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Filosofía | You probably know the phenomenon: you forget to lock your mobile phone, you put it in your trouser pocket and without knowing it you call the first person in your contact list. We turned this insight into a totally new way of fundraising. We asked everyone to put "A BLIND CALL" as the first contact in their mobile phone. So, next time you call someone accidentally, you don't disturb the Anne's, André's or Agatha's in your contactlist anymore, but you make a blind call, donating the cost of the call to the league of the blind. |
Medio | Case Study |
Duración | |
Mercado | Bélgica |
Más información | www.ablindcall.be |
Director artístico | Jean-Marc Wachsmann |
Responsable de conceptos / redactor | Peter Ampe |
Director creativo | Peter Ampe |
Ejecutivo de cuentas | Greet Wachters |
Responsable de conceptos / redactor | Benoît Menetret |
Productor de la agencia | Dieter Lebbe |
Productor de la agencia | Bruno Dejonghe |
Director artístico | Katrien Bottez |
Director creativo | Katrien Bottez |
Realizador | Manu Coeman |
Productora | Latcho Drom |
Producción musical | Sonicville |