Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
TítuloWheelchange Tours
BriefThere are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.
Agencia
Campaña Wheelchange Tours
Anunciante Tur4All
Marca Wheelchange Tours
PostedNoviembre 2019
Sector Empresarial Transportes, viajes y turismo
Sinopsis There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.
Problema Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.
Medio Case Study
Director creativo
Director creativo
Responsable de la creación
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Diseñador
Productora
Realizador
Sonido

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started