|Brief||There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.|
|Sector Empresarial||Transportes, viajes y turismo|
|Sinopsis||There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.|
|Problema||Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.|
|Director creativo||Edson Athayde|
|Director creativo||Luis Silva Dias|
|Responsable de la creación||Edson Athayde|
|Responsable de conceptos / redactor||Edson Athayde|
|Responsable de conceptos / redactor||Márcio Nazianzeno|
|Director artístico||Eduardo Pastor|
|Director artístico||Andre Santos|
|Sonido||O Menino Grava|
I find it hard to be serious for very long. So I’ll be brief. I t...
We are a creative communications agency with the spirit and passi...
Born and raised in Portugal I soon discovered that music and cine...
Born on the Isle of Wight off the coast of England, Austin Smitha...
I'm a creative director with a decade's experience working with s...
David Hernandez is a cross-media creative and branding expert wit...
Heads of 4Creative 2012 - Now Fallon/London 2006 - 2012 TBWA/Lond...