Dave Henderson
Creative Partner at Atomic London
London, Reino Unido
TítuloLive a Challenging Life
Campaña Live a Challenging Life
Anunciante Royal Air Force
Marca RAF Reserves
Fecha de primera difusión/publicación
Sector Empresarial Empleo de los funcionarios, de la policía y del ejército
Sinopsis The film shows civilians turned into silhouettes and filled with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them. 
Filosofía The new film is part of a campaign to (raise awareness and) recruit 500 RAF Reservists by March 2013. The RAF Reserves is made up of 20 squadrons across the UK that employ part-time volunteer Reservists to train and work alongside regular RAF personnel at home and overseas. In addition to the cinema advert, the campaign includes local print and radio. All work drives to an updated website that brings the many to life the many roles available in the Reserves and answers questions that potential recruits might have. 
Medio Cine
Audio Post Production
Productor de la agencia
Planificador de cuentas
Miembro del equipo creativo
Miembro del equipo creativo
Director de publicidad
Director ejecutivo de creación
Director ejecutivo de creación
Director de publicidad

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