Dave Henderson
Creative Partner at Atomic London
London, Reino Unido
TítuloRaising the Game
Agencia
Campaña Raising the Game
Anunciante Coral
Marca Coral
Fecha de primera difusión/publicación
Sector Empresarial Juegos, apuestas y casinos en línea
Lema Raising the Game
Sinopsis To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.
We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.
The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’. 
Medio Televisión
Más información
Postproducción
Productora Good Egg
Productor de la agencia
Miembro del equipo creativo
Director ejecutivo de creación
Director ejecutivo de creación
Miembro del equipo creativo

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