Dave Henderson
Creative Partner at Atomic London
London, Reino Unido
TítuloFor Whatever Life Throws
Agencia
Campaña For Whatever Life Throws
Anunciante Unilever
Marca Persil
Fecha de primera difusión/publicación
Sector Empresarial Productos de limpieza, jabones, detergentes
Lema Dirt is good
Sinopsis The 50” portrays a bright eyed, freckled girl in a pristine white dress, walking confidently as stains are thrown at her from all sides. The visual spectacle aims to show that Mum has done her best to prepare her children for a world of uncertainty. 
SUMMARY:
Unilever wanted to successfully launch a new formulation of Persil’s Small & Mighty in all new packaging. 

Small & Mighty offers better stain removal in an innovative, multifunctional bottle that includes a combined applicator and in-wash detergent holder. 
Tapping into mothers’ desires to put their children’s well-being first, Unilever wanted to get mums to sit up and notice their new product, but also reflect on whether they were doing everything possible to bring up emotionally resilient kids.
Success involved driving trial and subsequent purchase of the product in order to achieve market share gains. The objective was to reverse market share declines in France, maintain momentum in the UK and deliver a stand-out campaign which engaged with consumers emotionally.
The declining market share in France was reversed with a 6% sales increase delivering incremental sales of 1.9 million Euros. The campaign doubled the UK market share target with a 9% sales increase delivering sales of 3.3 million Euros.
Medio Televisión
Duración
Audio Post Production
Director de publicidad
Director de publicidad
Director ejecutivo de creación
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Director artístico
Responsable de conceptos / redactor
Productor de la agencia
Productor de la agencia
Productora
Postproducción The Mill
Planificador de cuentas
Planificador de cuentas
Realizador
Agency

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