Dave Henderson
Creative Partner at Atomic London
London, Reino Unido
TítuloOld Lions (180s)
Agencia
Campaña The world … according to Carlsberg - Carlsberg
Anunciante Carlsberg Group
Marca Carlsberg
Fecha de primera difusión/publicación
Sector Empresarial Cervezas, sidras, cervezas ligeras
Filosofía IDEA - The World...according to Carlsberg.
Problema OBJECTIVE - To convert a brand that is held in every lager drinkers
repertoire into one that enjoys their loyalty.

ISUUE - Carlsberg is only one of a wide range of lagers – indistinguishable in terms of product in a market in which it
is outspent and out distributed.

INSIGHT – Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands
that see the world their way.
Medio Televisión y Cine
Duración
Mercado Reino Unido
Productora
Responsable de conceptos / redactor
Director artístico
Productor de la agencia
Productor
Realizador
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de cuentas de agencia
Montador
Cinematografia
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started