Marcus Eley
Productor de la agencia at Pablo
London, Reino Unido
TítuloShoe Repairer
Agencia
Campaña Shoe Repairer - Clarks
Anunciante Pacific Brands
Marca Clarks Shoes
PostedEnero 2006
Producto School Shoes
Sector Empresarial Ropa, moda y calzado
Lema Clarks. Built to fit. Fit to last.
Sinopsis This ad shows the journey of an old man on his way to work. We watch as he mumbles/yells/grumbles at school kids he meets along the way. In the end of the ad we reveal that he is actually an old shoe repairer and it turns that his hatred is all about the durability of the Clarks school shoes the kids are wearing.
Filosofía It was this insight that led us to the thought that this benefit would be pretty good for everyone, everyone except the shoe repairer that is. He seems to see the fact that these shoes will never have to be repaired as the source of all his woes.
Problema Building on the Clarks brand heritage of the best fit, the client also wanted to highlight that because of the quality of materials, their school shoe range they were incredibly durable.
Resultado yet to be determined
Medio Televisión y Cine
Duración
Realizador
Director de fotografía
Productor de la agencia
Director creativo
Productor de la agencia
Director de cuentas
Montador
Director artístico
Responsable de conceptos / redactor
Productor de la productora

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