Geert De Rocker
Creative Director at Publicis Brussels
Bruxelles, Bélgica
TítuloRecruiting car
Agencia
Campaña Recruiting car
Anunciante Volvo
Marca Volvo S90
Fecha de primera difusión/publicación 2018 / 1
Sector Empresarial Automóviles grandes y de lujo
Sinopsis


By using the car’s technology, we turned the Volvo S90 into the new HR manager of Volvo. Tapping into its speech technology, pedestrian recognition, car connect system and other technological elements of the car, we can let the car do its own job interview. This way, we are not only showing off the intelligence of the car, but also reassuring Volvo will be recruiting the best profiles, as we let an expert – the car itself – recruit.
The HR90 is officially introduced on the Brussels Motor Show, and will then continue its tour of job expos, schools and Volvo dealerships in search of new recruits.


Medio Interactivo
Duración
Director ejecutivo de creación
Miembro del equipo creativo
Miembro del equipo creativo
Experience Director
Project Leader
Brand Director
Business Director
PR manager
PR Agency
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Diseñador
Development
Development
Development
Development
Digital Production Company
Digital Production Company
Productor digital
Operations Director
Production Director
RTV Production
RTV Production
Productora
Productor
Realizador
Director de fotografía
Director artístico
Sonido
Montador
Montador
DTP
DTP

Personas relacionadas con esta creación

You might also like...

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started