Título | The Gallery of Emerging Species |
Agencia | DDB Paris |
Campaña | 100% Play-Doh |
Anunciante | Hasbro |
Marca | Play-Doh |
Fecha de primera difusión/publicación | 2018 / 4 |
Sector Empresarial | Juguetes y juegos |
Sinopsis | In the real world, one animal species disappears every 20 minutes. But at Play-Doh it's the other way around, as the modelling clay brand's online gallery of "emerging species" revealed. After marvelling over the Play-Doh creatures made by the professionals, visitors were encouraged to create their own new species and post them on Facebook. The year's most "hands on" digital project was also a great way of involving parents and children in the creative world of Play-Doh. |
Filosofía | In 2016, for its 60th anniversary Play-Doh launched their new communication platform called “A can of Imagination”. Last year, DDB Paris created "In the world of Play-Doh" campaign: 3 fully hand-made press and poster ads exploring what the world of Play-Doh looks like. Made entirely with modelling clay, the campaign was 100% in Play-Doh's DNA. |
Medio | Interactivo |
Duración | |
Director ejecutivo de creación | Alexander Kalchev |
Responsable de conceptos / redactor | Jean-François Bouchet |
Director artístico | Emmanuel Courteau |
Director artístico | Rémi Picard |
Director artístico | Natacha Olive de Cherisey |
Clay Modeler | Natacha Olive de Cherisey |
Clay Modeler | Emmanuel Courteau |
Clay Modeler | Rémi Picard |
Clay Modeler | Marion Dervaux |
Digital Development | Merci Michel |
Production | Eddy |
Director | Emmanuel Courteau |
Director | Uri Lotan |
Animation Studio | Brunch Studio |
Producer | Mélanie Parisi |
Modeling | Ugo Froment |
Modeling | Valentin Samuel |
Surfacing | Ugo Froment |
Surfacing | Jordan Lorcet |
Rig | Sylvain Bonnet |
Rig | Maxime Granger |
Animation | Alice Dumoutier |
Lighting | Mathieu Maurel |
Compositing | Mathieu Maurel |
Sound Studio | Cédric Boit |
Sound Studio | Clement Reynaud |
Sound Studio | Alexandre Vicart |
Sound Studio | Marine Cremer |
Music | Alexandre Vicart |