| Título | The Gallery of Emerging Species |
| Agencia | DDB Paris |
| Campaña | 100% Play-Doh |
| Anunciante | Hasbro |
| Marca | Play-Doh |
| Fecha de primera difusión/publicación | 2018 / 4 |
| Sector Empresarial | Juguetes y juegos |
| Sinopsis | In the real world, one animal species disappears every 20 minutes. But at Play-Doh it's the other way around, as the modelling clay brand's online gallery of "emerging species" revealed. After marvelling over the Play-Doh creatures made by the professionals, visitors were encouraged to create their own new species and post them on Facebook. The year's most "hands on" digital project was also a great way of involving parents and children in the creative world of Play-Doh. |
| Filosofía | In 2016, for its 60th anniversary Play-Doh launched their new communication platform called “A can of Imagination”. Last year, DDB Paris created "In the world of Play-Doh" campaign: 3 fully hand-made press and poster ads exploring what the world of Play-Doh looks like. Made entirely with modelling clay, the campaign was 100% in Play-Doh's DNA. |
| Medio | Interactivo |
| Duración | |
| Director ejecutivo de creación | Alexander Kalchev |
| Responsable de conceptos / redactor | Jean-François Bouchet |
| Director artístico | Emmanuel Courteau |
| Director artístico | Rémi Picard |
| Director artístico | Natacha Olive de Cherisey |
| Clay Modeler | Natacha Olive de Cherisey |
| Clay Modeler | Emmanuel Courteau |
| Clay Modeler | Rémi Picard |
| Clay Modeler | Marion Dervaux |
| Digital Development | Merci Michel |
| Production | Eddy |
| Director | Emmanuel Courteau |
| Director | Uri Lotan |
| Animation Studio | Brunch Studio |
| Producer | Mélanie Parisi |
| Modeling | Ugo Froment |
| Modeling | Valentin Samuel |
| Surfacing | Ugo Froment |
| Surfacing | Jordan Lorcet |
| Rig | Sylvain Bonnet |
| Rig | Maxime Granger |
| Animation | Alice Dumoutier |
| Lighting | Mathieu Maurel |
| Compositing | Mathieu Maurel |
| Sound Studio | Cédric Boit |
| Sound Studio | Clement Reynaud |
| Sound Studio | Alexandre Vicart |
| Sound Studio | Marine Cremer |
| Music | Alexandre Vicart |
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