Lyric Opera Of Chicago - "Lyric Opera: Opera Death Radio"

Ogilvy Chicago

Ogilvy Chicago Chicago, Estados Unidos

6497

Título	Lyric Opera: Opera Death Radio
Agencia	Ogilvy Chicago
Campaña	Lyric Opera: Opera Death Radio
Anunciante	Lyric Opera Of Chicago
Marca	Lyric Opera Of Chicago
Fecha de primera difusión/publicación	2018
Sector Empresarial	Lugares de espectáculos
Filosofía	The message we wanted to convey through this radio campaign is that when you think opera, you shouldn’t be thinking of the stereotypical, stiff, boring pastime of the elites. The social snobbery usually associated with this art form is a thing of the past. Think instead of an imaginative, living, breathing art form created by men and women artists of intemperate genius and still fostered today by gifted composers and performers. These radios debunk in a funny way some of the myths related to the Opera art form aiming to attract the younger generations and to give an idea of the “new” Lyric Opera of Chicago.
Medio	Radio
Duración	60 seconds
Jefe de cuentas	Kelsy Zemanski
Responsable de la creación	Joe Sciarrotta
Director creativo	Mark Bruker
Director creativo	Hital Pandya
Director creativo	Luissandro Del Gobbo
Productor de la agencia	Maggy Lynch-Hartley
Sound Engineer	Joe Griffin
Voice	Mark Fenske
VP Marketing Communications	Lisa Middleton
Director of Communications	Holly H. Gilson
Sr. Director, Marketing & Audience	Tracy C. Galligher Young
Associate Producer	Justin Moreno