Orange Yo - "Gym"

Publicis Conseil

Publicis Conseil Paris, Francia

11101

Marca: Orange Yo
País: Francia

Anunciante: Orange

Título	Gym
Agencia	Publicis Conseil
Campaña	#NowNeverLater
Anunciante	Orange
Marca	Orange Yo
Fecha de primera difusión/publicación	2018 / 12
Sector Empresarial	Servicios de telecomunicaciones
Filosofía	First launched in 2017, Yo is the communication platform developed by Orange and Publicis Conseil to address youth in MENA (Egypt, Jordan, Morocco, Tunisia), who represent a significant part of the population in this region and are a key audience for the brand. What’s Yo? A radical and bold way of communicating, designed to cut through the marketing “blahblah” wherein the brand cuts through the noise and goes straight to the point… to bring youth closer to what matters to them. Whilst Yo in 2017 focused on youth’s Fear of Missing Out (FOMO) insight with the claim “Straight up”, Orange returns with a new campaign based on this target’s desire to do things “Now, never later”. Elena Cabrero, Orange’s global brand advertising director states that “MENA youth want everything, now. What they love, they want to do it now – get it now – watch it now – show it now – share it now, never later. Orange answers their need by bringing them the connection to live in the now.” To kick off, Orange will launch 6 mini films inspired by viral videos that embody the codes of this generation: bold, free and deliberately unpolished. The films feature young people, in different situations, who all chose to follow their first instinct and live “now and never later”. The campaign also invites youngsters to share their own “Now, never later” moments on Social Media with the hashtag #NowNeverLater. The best content producers will be rewarded by the brand. The second media phase will include more details on the commercial offers that Orange developed specifically for this target
Medio	Televisión
Duración	28 seconds
Brand Director	Jean-François Rodriguez
Global Brand Advertising & Activations Director	Elena Cabrero
Head of MENA Advertising	Alexis Berger
Music Brand Manager	Vrej Minassian
International Advertising Campaign Manager	Charlie Lévêque
Global Media Manager	Géraldine Grümmer
Director ejecutivo de creación	Elie Trotignon
Director creativo	Frédéric Royer
Director artístico	Delphine Arnol
Responsable de conceptos / redactor	Julie Moreno
Responsable de cuentas de agencia	Magali Bergeroux
Responsable de cuentas de agencia	Carla Cabalfin
Responsable de cuentas de agencia	Paul Chassais
Responsable de cuentas de agencia	Samira Maarouf
Responsable de cuentas de agencia	Margaux Jorelle
Strategy/Planning	Libby Little
Productor de la agencia	Pierre Marcus
Productor de la agencia	Bertrand Ayache-Anguenot
Productora	Bollywood Productions
Productor	Dominique Esmenard
Realizador	Jan Boon
Productor delegado	Jonathan Vienot
Production Assistant	Samantha Mondelice
Postproducción	Prodigious
Director de fotografía	Jean-Baptiste Rière
Post-production Producer	Franck-Hervé Marc
Montador	Romain Duplessier
Montador	Jan Boon
Color Grade Artist	Régis Oyer
Motion Design Lead	Julien Laudicina
Fotógrafo	Guillaume Landry
Retocador	Adrien Bénard
Productor de sonido	Joël Tessonneau
Producción de sonido	Prodigious
Business Affairs	Alice Rolin