Olivier Desmettre
Executive Creative Director at Publicis Conseil
Paris, Francia
TítuloPyeongChang 2018
Título (Lengua original)PyeongChang 2018 (anglais)
BriefTo announce the Winter Olympic Games in South Korea, France Télévisions launched a film that was almost silent from beginning to end. The games would be broadcast live from 1 am, in the dead of night, so athletes and commentators were asked to keep their voices down. Athletes and commentators whisper through several Winter Olympic events. That's because on France Télévisions the games would be broadcast in the early hours of the morning.
Campaña PyeongChang 2018
Anunciante France Télévisions
Marca France Télévisions
PostedNoviembre 2018
Sector Empresarial Programas y cadenas de televisión y radio
Sinopsis To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag.The games were broadcasted in live starting at 1 am, while everybody in France was asleep.This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag.
Medio Televisión
Director de publicidad
Director ejecutivo de creación
Director ejecutivo de creación
Responsable de conceptos / redactor
Director artístico
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Planificador estratégico
TV Production
TV Production
Producción de sonido
Productor de sonido
Productor de sonido

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