| Título | Second Chances |
| Agencia | Casanova McCann |
| Campaña | Second Chances |
| Anunciante | Donate Life California |
| Marca | Donate Life California |
| Posted | Abril 2019 |
| Sector Empresarial | Donación de sangre/órganos |
| Sinopsis | When you're a registered organ donor, the only sign is a tiny pink dot on the front of your driver’s license. During the Second Chances initiative, organ donors who were stopped by cops for minor traffic offences were let off - just this once - because the pink dot showed their willingness to save up to eight lives. It was an opportunity to bring the pink dot out of hiding and thank those who had registered while encouraging others to do the same. |
| Medio | Case Study |
| Duración | |
| Agency | Casanova McCann |
| Agency | MacLaren McCann Canada Inc. |
| President | Ingrid Otero-Smart |
| Responsable de la creación | Elias Weinstock |
| Director ejecutivo de creación | Marco Muñoz |
| Director creativo | Fernando Poblette |
| Director creativo adjunto | Fransisco Rojas |
| Senior Copywriter | Christian Mondragón |
| Responsable de conceptos / redactor | Kristen Scharf |
| Senior Art Director | Roman Gonzales |
| Director of Digital Operations | Jonathan Lackey |
| Content Creative | Eric Wang |
| Agency Director of Production | Humberto Rodriguez |
| Associate Producer | Caitlyn Thompson |
| Productor de la agencia | Flor Castañeda |
| Business Affairs | Ann Davis |
| Ejecutivo de cuentas | Anthony Chavez |
| Agency Production Assistant | Danielle Kehoe |
| Responsable de la creación | Eric Silver |
| Director ejecutivo de creación | Nir Refuah |
| Chief Production Officer | Nathy Aviram |
| SVP Executive Producer | Dave Herman |
| Design Director | George Katz |
| Director de fotografía | Eric Perini |
| Chief Communications Officer | Jeremy Miller |
| DIRECTOR OF COMMUNICATIONS STRATEGY | Rahel Rasu |
| Communications Director | Bruce Stockler |
| Director of Technology | erik kroha |
| Director of User Experience | Peter Gallo |
| Executive Music Producer | Eric Johnson |
| Senior Music Producer | Dan Gross |
| Director ejecutivo de creación | Josh Stein |
| Productor de la agencia | Olia Dallimore |
| Director de cuentas | Marissa Gladstone |
| SVP, Brand Development | Caroline Murphy |
| Productora | Circle Productions |
| Productora | Craft NY |
| Productora | D'Avant Garde Media |
| Productora | TruLove Post |
| Productora | 4K Productions |
| Music Prod Company | JSM Music |
| Montaje | Saints Editorial |
| Chief Executive Officer (CEO) | Jim Martin |
| Director de programas | Megan MacNee |
| Chief Executive Officer (CEO) | Brenda Brown |
| Director de publicidad | Paul Hirde Singh |
| Productor ejecutivo | Karen Hennegan |
| Montador | Ilysa Katsap |
| Realizador | Rob Turner |
| Realizador | Francisco Pugliese |
| Realizador | Nano Recondo |
| Post-production Producer | Liza Coretz |
| Sonido | Gonzalo Ugarteche |
| Chief Executive Officer (CEO) | Aaron Bernakevitch |
| Sonido | Justin Ross |
| 1st AC | Phil Harrison |