Rory Hamilton
Responsable de la creación at Boys and Girls
Dublin, Irlanda
TítuloExterior
Agencia
Campaña Connected Restaurant
Anunciante Three + Samsung
Marca Three + Samsung
Fecha de primera difusión/publicación 2018 / 11
Sector Empresarial Venta al detalle, distribución y cadenas de restaurantes
Filosofía Creative agency Boys+Girls today announces its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite the distance and time difference between them.
Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant.com by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight.

Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect across time zones, bringing friends and family together at a time when they feel the separation most. A time when almost every dinner table in Ireland is missing a loved one who can’t make it home for Christmas. Diners will indulge in a festive three course menu together, and can also look forward to plenty of unique surprises that only The Connected Restaurant could cook up, including a bespoke photo booth that enables loved ones in Sydney and Dublin to have their picture taken together in real time.

Boys+Girls collaborated with innovation production studio, UNIT9, to create a high-tech experience where the technology effectively disappears for the guests to make a human connection. Multiple high-definition cameras and targeted microphones are synced instantaneously across the globe and relayed to the latest Samsung screens. Every element of the experience is seamlessly co-ordinated in both locations, from technology to table service, to ensure that the diners are connected as though they were seated at the same table.

This specially designed restaurant will be located on Clarendon Street in Dublin city centre with the other half on Holt St, Surry Hills in Sydney Australia. Boys+Girls will be launching a brand film featuring the best moments from the restaurant on 17th December.
Medio Promoción y eventos
Mercado Australia
Director ejecutivo de creación
Director creativo
Head of Digital
Experiential Director
Group Business Director
Responsable de cuentas de agencia
Director de proyectos
Planificador estratégico
Head of Activation
Experiential Executive
Responsable de la producción
Head of Design
Motion Design
Productor digital
Web Developer
Head of Brand & Marketing
Marketing Manager
Marcomms Campaign Manager
Digital Marketing Manager
Head of Marketing, Samsung Ireland
Marketing Manager
Marketing Manager
Production Partner

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