Adidas Football - "adidas GMR 1"

adam&eveDDB

adam&eveDDB London, Reino Unido

Premios

16253

Marca: Adidas Football
País: Reino Unido

Anunciante: adidas

Título	adidas GMR 1
Agencia	adam&eveDDB
Campaña	adidas GMR
Anunciante	adidas
Marca	Adidas Football
Fecha de primera difusión/publicación	2020 / 3
Sector Empresarial	Prendas deportivas
Sinopsis	The launch film featuring Paulo Dybala sees two people battling it out for the best team rating on FIFA Mobile by competing in a series of gritty real-world challenges to prove their skill. The film is being followed by a product demo film and a series of ‘skills videos’ explaining how the product works and what it tracks. As well as creating the launch strategy and content for GMR.
Problema	. adidas GMR (pronounced Gamer) is a smart insole that tracks your real world football skills and uses that data to improve your team in EA Sports FIFA Mobile – the better you get on the football field, the better your players become in FIFA Mobile. Utilising Google Jacquard technology, the insole tracks footballers’ speed, distance, shot power and passes. The data collected by the insole is then synced directly to the user’s FIFA Mobile team. Collaborating with adam&eveDDB, adidas secretly hid the GMR insole inside football boots in the days running up to the tech’s official release on 10 March. A online film, promoted by some of football’s biggest names, documents the high tech insoles being ‘smuggled’ into boots, before being hidden in stores around the world for gamers and footballers to find and sent to unknowing influencers.
Medio	Web Film
Duración	82 seconds
Montaje	Trim Editing
Postproducción	Absolute Post
Audio Post Production	750mph
Actor /Celebridad	Paulo Dybala
Joint CEO	Mat Goff
Marketing Vice President	Florian Alt
Responsable de la creación	Richard Brim
Director creativo	Simon Vicars
Director creativo	Andre Sallowicz
Miembro del equipo creativo	Simone Wärme
Miembro del equipo creativo	Jeppe Vidstrup
Chief Production Officer	Anthony Falco
Productor de la agencia	Mondi Howard
Productor de la agencia	Kendal Drake
Chief Strategy Officer	Martin Beverley
Planning Director	David Mortimer
Planificador de cuentas	Shuhan Lee
Business Director	James Derrick
Director de cuentas	Josh Smith
Director de cuentas	Kathryn Gooding
Director de proyectos	Ian Hughes
Packaging Design	King Henry Studio
Head of Design	King Henry
Head of Design	Paul Knowles
Head of Design	Alex Fairman
Productora	Blink London
Productor ejecutivo	Paul Weston
Productor	Connor Hollman
Realizador	Pedro Martin-Calero
Director de fotografía	Simon Chaudoir
Montador	Fouad Gaber
Assistant Editor	Magda Plugowska
Postproducción	Nathan Hoad
Colorista	Matt Turner
Sound Engineer	Neil Johnson
Sound Engineer	Sam Ashwell