Esther Gordon
Digital Production at Orange
Paris, Francia
TítuloRelocklove
Agencia
Campaña Relocklove
Anunciante Orange
Marca Orange
PostedJunio 2015
Sector Empresarial Servicios de telecomunicaciones
Sinopsis Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot.
 
People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %.
 
Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style    
Medio Case Study
Duración
Mercado Francia
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Agency
Director de publicidad
Director de publicidad
Chairman
Responsable de la creación
Responsable de la creación
Director creativo
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Jefe de cuentas
Responsable de cuentas de agencia
Supervisor depublicidad
Director de proyectos
Director de proyectos
Director de proyectos
Director técnico
Creative technologist
Project Director
Development
Development
Development
Development
Development Head of Digital Design
Digital Content Strategist
Media Rep.
Media Rep.
Production (Agency) InDaProd
Realizador
Realizador
Productor ejecutivo
Chief Operator
Sound Engineer
Production (Agency)
Realizador
Director de publicidad
Productor de la productora
Productor delegado
Director de publicidad
Sound Engineer
Montador

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