Rachel Pashley
Group Planning Head at JWT
London, Reino Unido
Título10th month
Campaña 10th month
Anunciante Bayer HealthCare LLC
Marca Bepanthen
Fecha de primera difusión/publicación
Sector Empresarial Higiene del bebé
Filosofía Bepanthen, the Bayer skin care brand, aims to speak to new mums and bring them the support and attention they need in the critical post-birth period. 
The campaign is based on the insight that the minute a woman gives birth, society refocuses attention from the mother to the new born baby. The first month after birth – the tenth month – is a time that will challenge them physically and emotionally and when they might need validation and support. 
Medio Web Film
Director de publicidad
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
TV Production
Productor adjunto agencia
Planificador de cuentas
Planificador de cuentas
Planificador de cuentas
Business Director
Director de cuentas
Responsable de cuentas de agencia
Director de proyectos
Director de proyectos
Montaje Stitch
Grading/Online Electric Theatre Collective

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