Smart - "Bad Parking 1"

BBDO Berlin

BBDO Berlin Berlin, Alemania

4493

Título	Bad Parking 1
Agencia	BBDO Berlin
Campaña	Bad Parking
Anunciante	Daimler AG
Marca	Smart
Fecha de primera difusión/publicación	2020 / 2
Sector Empresarial	Automóviles compactos y pequeños
Lema	If only every electric vehicle could help you park.
Sinopsis	It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
Medio	Prensa y publicaciones
Responsable de la creación	Till Diestel
Director ejecutivo de creación	Siyamak Jung
Director creativo	Jeannette Bohné
Director creativo	Pedro Americo
Responsable de conceptos / redactor	Eduardo Balestra
Director artístico	Luis Paulo Gatti
Managing Director	Mark Hassan
Project Director	Anja Schwarzmann
Print Producer & Art Buyer	Betty Zschirnt
Fotógrafo	Murat Aslan
Productora	Pflanz Produktionsservice (Berlin)