Ford Mustang GT - "Don't lose sight of your dreams 1"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Alemania

3766

Título	Don't lose sight of your dreams 1
Agencia	BBDO Group Germany
Campaña	Don't lose sight of your dreams
Anunciante	General Motors Corp.
Marca	Ford Mustang GT
Posted	Diciembre 2020
Sector Empresarial	Automóviles
Sinopsis	Desktops are modern picture frames. The wallpapers we choose show the things we desire and dream of. That’s why subconsciously we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with the dream wallpaper of all drivers: THE dream car Ford Mustang. For the re-launch of this icon, we turned our idea into a print campaign. With three pieces of arty arrangements, much love for detail and lots of funny „Easter eggs“ hidden in folders and titles, we gave our target group an outer perspective of themselves and remembered them: don’t lose sight of your dream.
Medio	Prensa y publicaciones
Responsable de la creación	Till Diestel
Diretor Geral de Criação	Kristoffer Heilemann
Director ejecutivo de creación	Rod Henriques
Director ejecutivo de creación	Martin Soendergaard
Director artístico	Ailton Henriques
Director artístico	Samuel Tettey
Responsable de conceptos / redactor	Henrik van Laak
DIRECTOR DE SERVICIO AL CLIENTE	Simon Stitzl
Director de cuentas	Vera Vanselow
Responsable de conceptos	Gustavo Neves
Responsable de conceptos	Rodrigo Stoisch
Fotógrafo	Patrick Curtet
Fotógrafo	Roy Ritchie