| Título | Lift |
| Agencia | Grey London |
| Campaña | It's Never Just Business |
| Anunciante | HSBC |
| Marca | HSBC |
| Posted | Junio 2015 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | Running a business is about more than just the numbers — it’s about people and human ambition. To encapsulate this, Grey London has created a film depicting one man’s journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he’s experienced in between: the up-and-down, four-decade journey of a business, from start-up to multinational corporation.The twist? It’s set entirely in a lift.“The lift film is really a metaphor for the journey of a business and the people that run it. It takes us through time, and you get to see and feel events in the lifecycle of a business. Yes, it’s a lift journey but it’s the most extraordinary lift journey in the world”, says Nick Rowland, Creative Director at Grey London.As the lift — and the business — progresses upwards, a multitude of storylines play out within nine square feet: shaking hands on that first deal, watching the number of employees swell and an office romance blossom, office politics and arguments, the bad times — and the anger and frustration they can bring, the crucial deal with foreign investors… |
| Medio | Televisión |
| Duración | |
| Productora | Independent Films |
| Productora | Independent Films |
| Director creativo | Nick Rowland |
| Responsable de conceptos / redactor | Jamie Starbuck |
| Responsable de conceptos / redactor | Theo Bayani |
| Director artístico | Miguel Gonzales |
| Responsable de cuentas de agencia | Barbara Waite |
| Responsable de cuentas de agencia | Alex Clarke |
| Productor de la agencia | Harriette Larder |
| Planificador de cuentas | Matthew Gladstone |
| Media Agency | MindShare |
| Media Planner | Edward Fall |
| Realizador | Gary Freedman |
| Productor ejecutivo | Jani Guest |
| Productor de la productora | Jason Kemp |
| Director de fotografía | Stephane Fontaine |
| Montador | Adam Spivey |
| Postproducción | Tom Johnson |
| Compositor de música | Yann Tiersen |
| Audio Post Production | Sam Robson |
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