Shahir Zag
Creative Partner at Science & Sunshine
Dubaï, Emiratos Árabes Unidos
TítuloVolcano
Agencia
Campaña Heroes Wanted
Anunciante Red Cross
Marca Red Cross Lebanon
Fecha de primera difusión/publicación
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Lema Redcross.org.lb/volunteer
Sinopsis To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope.
Problema Volunteer numbers are always low and we wanted to get more people to sign up. 
Resultado Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%.
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