|Marca||Red Cross Lebanon|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Acciones Caritativas, fundaciones, voluntariado|
|Sinopsis||To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope.|
|Problema||Volunteer numbers are always low and we wanted to get more people to sign up.|
|Resultado||Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%.|
|Productor de la agencia||Leng Panganiban|
|Responsable de la producción||Amin Soltani|
|Director artístico||Sajesh Pudussery|
|Responsable de conceptos / redactor||William Mathovani|
|Director creativo||Kalpesh Patankar|
|Responsable de la creación||Shahir Zag|
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