McDonald's - "Grand Big Mac"

Leo Burnett

Leo Burnett London, Reino Unido

6622

Marca: McDonald's
País: Reino Unido

Anunciante: McDonald's

Título	Grand Big Mac
Agencia	Leo Burnett
Campaña	Grand Big Mac
Anunciante	McDonald's
Marca	McDonald's
Fecha de primera difusión/publicación	2020 / 1
Sector Empresarial	Restaurantes y comida rápida
Filosofía	The film captures a collection of distraught customers, obviously wishing they could experience just one more bite of their favourite burger. This emotional montage is soundtracked with the ultimate relationship power ballad, Roxette’s ‘It Must Have Been Love’. The film then cuts to Dave, happily tucking into his Grand Big Mac as he enjoys more of the taste he loves.
Medio	Interactivo
Duración	30 seconds
Banda Sonora	Roxette ‘It Must Have Been Love’
Audio Post Production	750mph
Postproducción	Framestore
Business Director	Beth Watts
Director de cuentas	Steph Bates
Senior Account Manager	Robert Ellen
Ejecutivo de cuentas	Sophie Hedgley
Productor de la agencia	Helen Choonpicharn
Project Director	Jamie Teale
Business Manager	Alice Slade
Brand Manager	Liz Whitbread
Responsable de conceptos / redactor	Sam Hughes
Director artístico	Michaela Pannese
Responsable de la creación	Chaka Sobhani
Director creativo	Graham Lakeland
Planning Team	Will Butterworth
Planning Team	Bianca Novaes
Diseñador	Paul Reddington
Fotógrafo	Myles New
Photographer's Agent	Myles New Photography
Director medios comunicación	Emma Carr
Media Team	David Burns
Client Leadership Manager	Patrick McDermott
Productora	Missing Link Films
Realizador	Alicia MacDonald
Productor	Ben Link
Director de fotografía	Kate Reid
Audio Post Production	Sam Robson
Media Agency	OMD UK
Director de cuentas	Suzanna Evans
Ejecutivo de cuentas	Joe Panayiotou
PR Associate Director	Laura Oakley
PR Account Director	Sophie Kinsella