Tammy Einav
Joint Group CEO at adam&eveDDB
London, Reino Unido
TítuloStellar Rescue
Agencia
Campaña Stellar Rescue
Anunciante The AA
Marca The AA
Fecha de primera difusión/publicación 2019 / 7
Sector Empresarial Seguros
Sinopsis The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone.

Filosofía The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service.

Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney.
Medio Web Film
Duración
Productora
Marketing Director
Head of Brand
Marketing Manager
Director ejecutivo de creación
Responsable de la creación
Responsable de conceptos / redactor
Director artístico
Productor de la agencia
Productor de la agencia
Planificador de cuentas
Planificador de cuentas
Planificador de cuentas
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Managing Director
Director de cuentas
Director de cuentas
Responsable de cuentas de agencia
Diseñador
Diseñador
Media Agency
Media Planner
Media Planner
Media Planner
Productor
Realizador
Director de fotografía
Montaje
Montador
Postproducción
Executive Post Producer
VFX Supervisor / Flame Artist
VFX Supervisor / Flame Artist

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