Tesco - "Spookermarket"

BBH

BBH London, Reino Unido

14002

Marca: Tesco
País: Reino Unido

Anunciante: Tesco

Título	Spookermarket
Agencia	BBH
Campaña	Spookermarket
Anunciante	Tesco
Marca	Tesco
Fecha de primera difusión/publicación	2015 / 10
Sector Empresarial	Grandes almacenes, supermercados
Filosofía	Tesco has created a social campaign to help customers enhance their Halloween celebrations easily and conveniently, by serving up entertaining content and genuinely helpful advice. ‘Spookermarket’ launches with a humourous online film set in a Tesco supermarket which has been given a spooky makeover. Hidden cameras capture the reactions of unsuspecting customers as they encounter a series of spooky situations. Viewers are then driven to four fun, helpful 40 second videos that demonstrate how people can achieve the same impressive spooks at home. All five films were produced by Black Sheep Studios, BBH’s in house video production studio.Last weekend, Tesco marked its return to TV advertising with a major new campaign focusing on helping customers. The campaign firmly re-establishes Tesco’s famous ‘Every Little Helps’ sign-off by putting the many different ways it helps customers at the heart of its advertising.
Medio	Redes Sociales
Duración	95 seconds
Miembro del equipo creativo	Kate Murphy
Director creativo	Matt Moreland
Director creativo	Chris Clarke
Business Leader	Holly Ripper
Director de cuentas	Stephen Jones
Responsable de cuentas de agencia	Jemma Marriott
Strategy Director	Ben Shaw
Strategist	Damola Timeyin
Productor	Sophie Simmons
Productora	Black Sheep Studios
Realizador	David Stoddart
Productor	Anthony Taylor