Sumario
Jim joined McKinney in 2003 from Circle.com in Boston, where his work for the online launch of the MINI Cooper was named Most Innovative Marketing Campaign of the Year by Business 2.0. Jim hired the teams and created the structures that helped reinvent McKinney as the first major agency to integrate digital into existing disciplines rather than as a separate business unit. As a result, 90% of McKinney's frontline staff today is active in creating and managing integrated digital efforts that include online advertising and CRM, social media, interactive brand experience, mobile and site design. Jim started his career at Accenture, first working in artificial intelligence and then at their Center for Strategic Technology in Palo Alto. Jim is a graduate of the University of Wisconsin at Madison.