Título | Honda-Civic - Up |
Agencia | Wieden+Kennedy |
Campaña | Up |
Anunciante | Honda Motor Co., Ltd. |
Marca | Honda Civic |
Fecha de primera difusión/publicación | 2017 / 2 |
Sector Empresarial | Automotor |
Lema | Welcome challenge see where it takes you |
Sinopsis | Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life. |
Medio | Prensa y publicaciones |
VFX Company | MPC LDN |
Empresa de creación sonora | Factory Studios |
Música | SIREN |
3D Lead Artist | Mike Little |
Director ejecutivo de creación | Tony Davidson |
Productor ejecutivo agencia | James Guy |
Sound Designer | Neil Johnson |
Group Planning Director | Matt Walters |
Sound Designer | Anthony Moore |
Director creativo | Scott Dungate |
Director artístico | Joris Philippart |
Agency TV Producer | Michelle Brough |
Group Account Director | Nick Owen |
Productor | Dougal Meese |
Agency TV Producer | Samara Zagnoiev |
Print Producer | Rebecca Herbert |
Colorista | George K |
Lead VFX | Bill McNamara |
Music Producer | Sian Rogers |
2D Lead | Iain Murray |
Director de fotografía | Eric Gautier |
Montador | Sacha Szwarc |
VFX Producer | Sophie Hogg |
Productor ejecutivo | Paul Weston |
New Business Lead | Sandra Hugues |
Responsable de conceptos / redactor | Jason Scott |
Diseñador | Simon Elvins |
Director ejecutivo de creación | Lain Tait |
Director de cuentas | James McHoull |
Responsable de cuentas de agencia | Olivia Amato-Pace |
Print Producer | Mark D’abreo |
Realizador | Pedro Martin-Calero |
Sound Designer | Jack Hallett |
Editorial | Speade |
Productora | Colonel Blimp |