|Título||Orange's Follow Me|
|Campaña||Orange's Follow Me|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Proveedores de servicios de internet|
|Filosofía|| Orange International's new campaign talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterised by a wide and versatile user base. |
The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network.
The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey.
The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours.
This campaign is a true ode to today’s young African talents, who are influencing tomorrow’s trends, on the African continent, and beyond.
This campaign is Pan-African, and also supported in print.
|Medio||Televisión y Cine|
|Planificador estratégico||Libby Little|
|Planificador estratégico||Etienne Averseng|
|Sound Producer||Joël Tessonneau|
|Legal Counsel||Dimitri Ginestou|
|Director ejecutivo de creación||Elie Trotignon|
|Director creativo||Hervé Riffaut|
|Business Affairs||Carl Nilsson|
|Director artístico||Delphine Bojago|
|Director artístico||Olivier Gamblin|
|Account Manager||Sandrine Courtois|
|Responsable de cuentas de agencia||Jeanne Lemarchand|
|Responsable de cuentas de agencia||Anna Mignotte|
|Account Management||Cécile Lejeune|
|Account Management||Ladislas Baranowski|
|Post Production House||Mikros Images|
|Post Production House||Big|
|Line Producer||Hélène de Rosnay|
|Director de fotografía||Carl Nilsson|
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