| Título | The Fight Against Breast Cancer Made Me Stronger |
| Agencia | Grey Possible |
| Campaña | 10 years - Pink Ribbon Magazine |
| Anunciante | Pink Ribbon Inc. |
| Marca | Pink Ribbon Magazine |
| Fecha de primera difusión/publicación | 2010 / 10 |
| Sector Empresarial | Periódicos, revistas, libros |
| Lema | Together wer're stronger |
| Problema | Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine. |
| Medio | Prensa y publicaciones |
| Director creativo | Seyoan Vela |
| Director creativo | Colin Lamberton |
| Director artístico | Phoebe Dawson |
| Responsable de conceptos / redactor | Peter van den Heuvel |
| Responsable de cuentas de agencia | Catherine Dijkstra |
| Digital Director | Oscar Asmoarp |
| Digital Producer | Tim Sadjak |
Más creaciones
VER TODOIt's Not a Sign I Almost Died, it's a Sign I Survived
- MARCA:
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Together We're Stronger
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Despite My Loss I've Won
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Love & Friendship Are Immune To Breast Cancer
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Woman Create More Than Even Breast Cancer Can Destroy
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10 Years Later, Alive & Kicking
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- AGENCIA:
- Grey Possible