Jeff Clift

Jeff Clift

Director of Global Brand Strategy at Integrated Marketing Communications at Yahoo
New York, Estados Unidos

Sumario

For me it's about the power of Design. Design with a capital D, not a small d. The consideration of every design utterance—the way it functions, the form it takes, its cultural relevance, reaching people emotionally—seamlessly becoming a part of their everyday lives.

As a designer and strategist, I've dedicated my career to understanding why people act and do the things they do, using these cultural insights to infuse design heightening the human experience.

I've been very fortunate to have trained and worked with some of the best strategic and creative minds. I am honored to have guided, inspired, and managed multi-disciplined teams for some of the most distinguished brands in the world.

With over 20+ years creating design and strategic platforms across the entire communications spectrum. I'm excited about the next 15, and the wondrous design possibilities. It truly is an exciting time to be a designer.

Specialties: Brand experience design--designing consumer journeys bridging our physical and digital lives. Design innovation / Rapid prototyping / Design strategy

Expertise: Advertising / Print Design / Brand Identity / Digital Design / Design Strategy / Product Innovation / Integrated Consumer Journeys / Integrated Marketing Communications

Positions

Director of Global Brand Strategy
Integrated Marketing Communications at Yahoo
March 2014 - Presente (6 years 2 months)
• Responsibilities: Marcomm lead across Yahoo Sports and Finance; integration across consumer and product marketing. Brand strategy lead across our agency partners (external and internal)

• Select Achievements: Integrated campaign launches; B2B "Yahoo Brings It Together", B2C "Find Your Yodel, "Do You Yahoo", "There's a method to your March".
Brand Strategist and Designer
Jeff Scott Clift Design
April 2013 - March 2014 (11 months)
Working with brands to build culturally relevant narratives by bridging their brand strategy, product strategy and creative strategy. Developing visual tool kits to drive consistent visual expression of the brand narrative across a broad spectrum of experiences.

Brands: 2Dads / Campfire / HighTable / Ronald McDonald House / Yahoo / NASDAQ
VP, Group Creative Director
Momentum Worldwide
October 2012 - April 2013 (6 months)
DESIGNING MEMORABLE EXPERIENCES FOR OUR PHYGITAL LIVES.

Creative lead on American Express Access and Porsche North America World Roadshows. Direction of the accounts creative group through concepting, development and production of multi-channel stories in digital and physical contexts.

Key Engagements
> Amex Fashion Week: concept, design, and produce Cardmember and Prospect
activation platforms.

> Amex Cardmember “Runway to Retail: concept, design, and produce one of the first immediately
shoppable live streamed runway show—curated by Harper’s Bazaar, designed by Carolina Herrera.

> Amex TriBeCa Film Festival: concept, design, and produce Cardmember and Prospect activation platform.

> Amex Golf Content Series “The Nines”: concept, design, and produce talent based content series. Driving engagement through physical and digital experiences.

> Porsche World Roadshow Platform: concept, design, and produce 2013 Experience Platform.

Brands: American Express / Audi USA / Porsche North America / Tribeca Film Festival / USGA
Executive Design Director
New York, Estados Unidos
August 2009 - October 2012 (3 years 2 months)
DESIGNING RETAIL BRAND EXPERIENCES FOR OUR DIGITAL AND PHYSICAL LIVES.

Part of the Leadership Team. Creation of a fully integrated digital design studio, on top of existing system integration business—studio interior design, design department creation, brand relaunch, product development, strategic frameworks development, new business development, and creative lead on all design projects.

Key Engagements
> Sprite: digital design platform creation “Fresh.” In market 2012, Latin America.

> Coca-Cola: concept, design, and execute “LATAM Digital Shopper-Marketing Playbook”.

> AdSpace Mall Network: concept, design, prototype, and deployment of a gesture based wayfinding unit.

> SmartFixtures: concept, design and prototype a suite of digital in-store merchandising products. Presented at Global Shop 2012.

> Macy’s / Bloomingdales / Michael’s: digital in-store retail platform creation and execution.

> Maybelline: concept, design, prototype, and execute first-ever Masceara vending platform.

> Estee Lauder Men’s Store Singapore: digital in-store retail platform creation, execution and deployment.

> PGA Superstores / Lancome: creation of new in-store content platforms and content design guidelines.

> Vivo Health: concept, design, and launch of a employee wellness brand for one of the largest private health care system in the U.S. Launch 2012. Digital, advertising, social, and print executions.

Brands: AT&T / Bloomingdales / Coca-Cola / Coty / Estee Lauder / Footlocker / Kenneth Cole / Macy's / Maybelline / Michaels / Nike / NineWest / NASDAQ / Novartis / PGA
Creative Director-Experience Design
Gyro
January 2009 - August 2009 (7 months)
DESIGNING BRAND EXPERIENCES FOR THE B2B WORLD.

Part of the Leadership Team that opened the Gyro, Chicago office—interior design, design department development, Gyro brand relaunch, strategic frameworks development, and creative lead on all design projects.

Key Engagements
> USG: creative lead on 2009 “Architectural Wall-Board Campaign.” 20 Markets U.S. / Mexico. Digital, advertising, social, and print executions.

> John Deere: creative lead on “Chatterbox Installation” traveling CRM platform.

> Chicago Board Options Exchange: creative lead on 2009-2010 “Accept No Substitute Campaign.”
4 key financial markets U.S. Digital, advertising, social, and print executions.

> Timken: brand identity relaunch—logo redesign, brand identity system and collateral system design

Brands: BMA / BEE-BEE / CBOE / Golub and Company / Timken / The Morton Arboretum / Sony / USG
Owner
Chicago, Estados Unidos
January 2002 - January 2009 (7 years)
DESIGN WITH INTENT

Flow Creative opened its studio door in the winter of 2002. Flow’s was a mid-size creative boutique,
focused on fully integrated brand experiences—strategy, design, digital, and advertising. Flow was recognized in 2009 by Graphis as on of the top 50 branding firms in the U.S. Shortly after, Flow was purchased by Slipstream Inc. Holding Group in 2009.

Key Engagements
> WNBA Chicago Sky: logo design, brand identity and collateral system design, city-wide brand launch, website platform design.

> Chicago 2016 Olympic Bid: bid strategy partner, brand identity partner, collateral execution.
> The Morton Arboretum: strategic planning, brand identity and collateral system design,
website platform design, advertising campaign, and speciality promotions.

> Treeless-Squirrel: organic “Plant More Trees” campaign. Treeless-Squirrel video rose to number one on YouTube Spring 2008. Digital, advertising, social, and print executions

> GAP: Global in-store signage and wayfinding design system. Concept, design, and execute.

> Clio Awards: brand relaunch into Miami market. Digital, advertising, social, and print executions.

> International Awards Group: (New York Festivals, Midas Awards, AME, Global Awards)
logo family redesign, brand identity and collateral system design, awards and certificate design.

Brands: CBOE / Chicago 2016 / Darkstrand / Earth Link / Eqinoxe / GAP / Golub and Company / Intersport / MARS / MotiveQuest / The Morton Arboretum / University of Chicago / WNBA Chicago Sky
Associate Creative Director
Leapnet
January 2000 - January 2002 (2 years)
ACD: digital design and advertising.

Brands: Craftsman / Kenmore / Lehman Racing / Michelob Light / MSNBC,
Senior Designer
Cagney+McDowell
January 1998 - January 2000 (2 years)
Senior Designer: brand identity, annual reports
Designer
Pressley Jacobs Design
January 1996 - January 1998 (2 years)
Designer: brand identity, annual reports
Junior Designer
Grady Campbell
January 1994 - January 1996 (2 years)
Junior Designer: brand identity, annual reports
Freelance Designer
VSA Partners
January 1994 - March 1994 (2 months)
brand identity, annual reports

Formación

Master of Fine Arts (MFA), Graphic Design

1993 - Presente (27 years 4 months)
Design exchange program through the University of Illinois

MFA, Graphic Design

1992 - Presente (28 years 4 months)
Privilege studying under: Doyle More, David Colley and Ken Carls

BFA, Graphic Design

1987 - Presente (33 years 4 months)
BFA in Design

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