For me it's about the power of Design. Design with a capital D, not a small d. The consideration of every design utterance—the way it functions, the form it takes, its cultural relevance, reaching people emotionally—seamlessly becoming a part of their everyday lives.
As a designer and strategist, I've dedicated my career to understanding why people act and do the things they do, using these cultural insights to infuse design heightening the human experience.
I've been very fortunate to have trained and worked with some of the best strategic and creative minds. I am honored to have guided, inspired, and managed multi-disciplined teams for some of the most distinguished brands in the world.
With over 20+ years creating design and strategic platforms across the entire communications spectrum. I'm excited about the next 15, and the wondrous design possibilities. It truly is an exciting time to be a designer.
Specialties: Brand experience design--designing consumer journeys bridging our physical and digital lives. Design innovation / Rapid prototyping / Design strategy
Expertise: Advertising / Print Design / Brand Identity / Digital Design / Design Strategy / Product Innovation / Integrated Consumer Journeys / Integrated Marketing Communications