Nelson Freitas

Nelson Freitas

Chief Strategy Officer at Wunderman
New York, Estados Unidos

Sumario

My 12 marketing rules to live by:

1. The whole is richer than the parts.
2. Start and end with a human perspective
3. Tell captivating and memorable stories
4. Turn data into insights that generate 100 ideas
5. Never stop asking WHY
6. Rely on behavioral vs. opinion based data.
7. Focus on what a Brand can DO vs.SAY
8. Distill thinking so that it excites a 15 year old.
9. Accentuate the differences between people -- never neutralize them.
10. Believe in the power of creative problem solving
11. Engage your audience in a 1-to-1 fashion.
12. Accept ambiguity as the first step to innovation

My 5 rules for innovation:
1. Use the future to create the future.
2. Invent your own research methodologies
3. Create your own best practices
4. Take a human, behavioral perspective
5. Create the future you imagine

Specialties: Brand | company vision and values development
Brand Strategy
Account Planning
Brand Planning
Cultural change / management
Brand consulting and strategy
Brand experience and innovation
Product innovation
Digital strategy and innovation
Loyalty and CRM vision, strategy and planning
Shopper marketing and store experience planning
Behavior based research and insights
Data driven insights and analytics
Precision / one to one marketing
Connections Planning
Organizational behavior change

Positions

Chief Strategy Officer
Wunderman
June 2014 - Presente (9 años 9 meses)
EVP, Director of Planning
Wunderman
September 2012 - June 2014 (1 año 9 meses)
Chief Strategy Officer
Creative Realities, LLC
January 2011 - September 2012 (1 año 8 meses)
-- Helped author and actualize CRI’s strategic vision
-- Helped transform CRI from a digital signage company to a digital experience company
-- Established the in-store digital vision and strategy to drive acquisition and retention of
Macys, Michaels and Bloomingdales’ customers
- Established the strategic vision to create a proprietary digital experience to increase patient
compliance
- Developed Digital Retail of the Future point of view to be showcased at various conferences
Founder & President Clear Skies Ahead
Independent
February 2007 - January 2011 (3 años 11 meses)
-- Turned freelance strategic planning business into a brand and innovation consultancy
- Directed agency partners’ strategy for securing new business with a 90% success rate
- Inspired Genentech and Roche sales teams to recognize their unifying values and
developed ongoing programs to promote these values and drive successful cultural change
- Grew year over year business revenue by 100+%
SVP - Worldwide Group Planning Director
Ogilvy & Mather
April 2002 - February 2007 (4 años 10 meses)
- Steered global, 360-brand transformation for Sprite, Fanta, DuPont, and AT&T globally to
create a unified vision across all brand communications
- Created a unique perspective around diet via behavior-based insight to secure
$40m for Unilever’s Slim-fast business
- Created a new Brand and product strategy to expand Perrier from a mature` to a more
youth-oriented brand experience
Group Planning Director
TBWA\Chiat\Day
March 1999 - April 2002 (3 años 1 mes)
-- Used Disruption (first planner to do so in North America) with Levi’s and ignited positive
change across their innovation, brand strategy, and retail experience.
- Developed cultural insights to grow Sony PlayStation’s brand influence
- Applied youth culture intelligence and insight to secure Adidas global business

Formación

Honors BA

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