Kathy has 15 years experience in interactive strategy. Now at CCF, she develops overall social media strategies that include full strategic editorial plans and framework as well as training on how to execute social media tactics leveraging the latest publishing tools and technology. Kathy has extensive experience in website usability including identifying online behaviors and building the right tools for those behaviors. Her interactive product development experience includes mobile, web, social media strategies, database procurement and retention, paid search, online sponsorships and more.
“The great advantage of the Internet is being able to make a personal connection to consumers like never before. Yet what’s so different today is consumers want to have a dialogue with the brand, not just be the recipient of messages. Today, it’s all about making a human connection with the consumer.”
Why you want her on your team:
Kathy’s great strength is her ability to break down complex digital and technological issues so they’re simpler and easier to understand. As she puts it, “Online business strategies have to be grounded in sound business principles. The trick is using the right interactive tools to deliver the most relevant message to the target market.”