|Título||Tap Tap Boom|
|Campaña||Tap Tap Boom|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Lotería y juegos de azar|
|Lema||This is play, this is Betfair|
|Sinopsis|| Betfair – one of the world's largest online sports betting operators – launches a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival.|
Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes.
|Filosofía|| The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres.|
The 30” TV commercial was directed by Brent Bonacorso at Papaya and will be further supported by 30” offer spots.
Mark Ody, Brand Director, Betfair, said: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.”
Leon Jaume, Executive Creative Director at WCRS said: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.”
|Media Agency||Arena Media|
|Director ejecutivo de creación||Leon Jaume|
|Director creativo||Joe Miller|
|Director creativo||Orlando Warner|
|Productor de la agencia||Jess Stott|
|Productor de la agencia||Eira Ellis|
|Account Handling||Nick Fokes|
|Account Handling||Max Taylor|
|Account Handling||Chess Darby|
|Productor||Wojtek Skiba (Papaya Films)|
|Post-Production & Visual FX||Kit Lawson (Grammercy Park Studios )|
|Post-Production & Visual FX||Mark Beardall|
|Post-Production & Visual FX||Ben Rodgers|
|Post-Production & Visual FX||Francisco Lima (Grammercy Park Studios)|
|Post-Production & Visual FX||Nuno Pereira (Grammercy Park Studios)|
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