Título | Fans |
Agencia | BBH |
Campaña | Fans |
Anunciante | KFC |
Marca | KFC |
Fecha de primera difusión/publicación | 2014 / 10 |
Sector Empresarial | Restaurantes y comida rápida |
Sinopsis | The film follows the story of two young football fans of opposing teams on match day. The film depicts their parallel stories, intercutting between the two until they are revealed to arrive home to the same house after the game, as brothers not rivals, and tuck into a KFC bucket, all previous hostilities dissolved. |
Filosofía | The TV advert shows how even the most opposite of family members can come together and find common ground through sharing KFC. |
Problema | To drive awareness of the new Colonel’s Brownie Bucket. The campaign aims to bring more families into KFC for dinner during the week and weekend. |
Medio | Televisión |
Duración | |
Montaje | The Assembly Rooms |
Sonido | Factory Studios |
Director de publicidad | Meghan Farren |
Director de publicidad | Jeff Singer |
Director de publicidad | Maria Dogin |
Director creativo | Hamish Pinnell |
Strategist | John Jones |
Strategy Director | Debra Ladd |
Strategic Business Lead | Sian Cook |
Responsable de cuentas de agencia | Helen Campbell-Borton |
Director de cuentas | Leo Sloley |
Productor de la agencia | Jodie Sibson |
Production Assistant | David Lynch |
Productora | Academy Films |
Realizador | Peter Cattaneo |
Productor de la productora | Juliette Harris |
Director de fotografía | Florian Hoffmeister |
Postproducción | The Mill London |
Montador | Nik Hindson |
Sonido | Dan Beckwith |