| Título | The Inevitable |
| Agencia | BBH |
| Campaña | The Inevitable |
| Anunciante | KFC |
| Marca | KFC |
| Fecha de primera difusión/publicación | 2015 / 7 |
| Producto | Chicken Share |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | To build awareness of ‘Chicken Share’, KFC’s new sharing range, BBH has created a campaign which positions the brand as the fast food of choice to share with friends. ‘The Inevitable’ celebrates friends and their power to overcome the obstacles life throws at them. The film portrays a natural life-stage phenomenon that most friends experience in some form, at some point in their lives. The key emotional take out being that our friendships are made stronger and more fulfilled through the act of sharing. |
| Medio | Televisión |
| Duración | |
| Montaje | Tenthree |
| Sonido | Factory Studios |
| Director de publicidad | Grant Macpherson |
| Miembro del equipo creativo | Tom Drew |
| Miembro del equipo creativo | Uche Ezugwu |
| Director creativo | Hamish Pinnell |
| Strategist | Lucian Trestler |
| Strategy Director | Debra Stephens Ladd |
| Strategic Business Lead | Sian Cook |
| Responsable de cuentas de agencia | Jamie Kisilevsky |
| Director de cuentas | Leo Sloley |
| Productor de la agencia | Natalie Parish |
| Production Assistant | Sarah Cooper |
| Productora | Moxie Pictures |
| Realizador | MJ Delaney |
| Productor ejecutivo | Dawn Laren |
| Productor de la productora | Claire Jones |
| Director de fotografía | Ness Whyte |
| Postproducción | The Mill London |
| Montador | Rebecca Luff |
| Sonido | Dan Beckwith |
| Productor de la agencia | Louise Long |
| Fotógrafo | Scott Grummett |