Winston Binch is Chief Digital Officer at Deutsch, North America, and one of the most accomplished digital leaders and marketers of his generation. He oversees a team of nearly 200 and works with brands such as Volkswagen, Pizza Hut, Target, Taco Bell, Nintendo, Mophie, Georgia Pacific, and Esurance. Since joining in 2011, the agency has more than tripled its digital business, and was recently named one of the 10 most innovative companies in advertising by FastCompany.
Prior to Deutsch, Winston was a partner at CP+B, where he led digital and worked on some of the most innovative digital in advertising history, including Burger King's Whopper Sacrifice, Domino's Pizza Tracker, Best Buy's Twelpforce, and Vail Resorts' EpicMix. While there, the agency was named Agency of the Decade, won Interactive Agency of the Year at Cannes three times in five years, and the team grew from a few people to 400.
Before CP+B, he worked at R/GA, another industry leader in digital innovation, where he led development of Nike iD, the first digital product customization service of its kind. Winston's creative approach with early digital innovation projects, like Nike iD, helped redefine the output of a creative agency in the digital age, moving them from campaigns to more of a product and service-based orientation.
Winston also has a great love of music. He played in a touring indie rock band, Stereobate, and worked for Sony Music Online early in his career.
He's a member of the the IADAS and is a contributing writer for Harvard Business Review. He's passionate about education and co-founded both Boulder Digital Works at the University of Colorado, a digital continuing education program, and the M-School: Institute of Marketing at LMU. In 2011, Winston was named one of iMedia's top 25 Internet marketing leaders and innovators.