Título | Hardee's Brand Book |
Agencia | Arnold Worldwide NY |
Campaña | Hardee's Brand Book |
Anunciante | Hardee's Food Systems, Inc. |
Marca | Hardee's |
Fecha de primera difusión/publicación | 2019 |
Sector Empresarial | Comida |
Filosofía | For a fast food restaurant, Hardee’s has always made its food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things. This book is a guide for employees on why doing things the Hardee’s Way leads to better-tasting food. It was also designed the right way, the Hardee’s Way, with a few handmade (and hand cross-stitched) pages. Because that’s how books used to be made before they were mass-produced by machines. Speaking of machines, you can also use this book to destroy a microwave, because using a |
Medio | Branded Book |
Responsable de la creación | Icaro Doria |
Director ejecutivo de creación | James Bray |
Director creativo | Justin Galvin |
Director creativo | Sam Mullins |
Director creativo | Guilherme Racz |
Director creativo | Lucas Casão |
Director artístico | Guilherme Racz |
Director artístico | Brunno Cortez |
Responsable de conceptos / redactor | Justin Galvin |
Responsable de conceptos / redactor | Patrick Franklin |
Print Producer | Jim Spadafora |
Marketing Director | Angela Godfrey |
Marketing Director | Kelly Preston |