Carla Genoud
Digital Content Producer at Wieden + Kennedy Amsterdam
Amsterdam, Países Bajos
TítuloThe Entrance
Agencia
Campaña Open Your World
Anunciante Heineken
Marca Heineken
Fecha de primera difusión/publicación
Sector Empresarial Cervezas, sidras, cervezas ligeras
Filosofía Heineken® continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. The film’s hero demonstrates his legendary-ness by making the ultimate party entrance.
'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality.
Medio Televisión y Cine
Banda Sonora The Golden Age
Productora
Productor
Realizador
Productor
Director ejecutivo de creación
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Broadcast Director
Director de cuentas
Responsable de cuentas de agencia
Planning Director
Digital Content Director
Digital Content Photographer
Digital Content Producer
Business Affairs Manager
Business Affairs Manager
Digital Content Art Director
Digital Content Copywriter
Digital Content Producer
Videographer
Global Brand Director
Global Communications Manager
Global Communication
Global Communication

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