| Título | The Entrance |
| Agencia | Wieden + Kennedy Amsterdam |
| Campaña | Open Your World |
| Anunciante | Heineken |
| Marca | Heineken |
| Fecha de primera difusión/publicación | 2011 / 1 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Filosofía | Heineken® continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. The film’s hero demonstrates his legendary-ness by making the ultimate party entrance. 'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality. |
| Medio | Televisión y Cine |
| Banda Sonora | The Golden Age |
| Productora | Sonny London |
| Productor | Tony Stearns |
| Realizador | Fredrik Bond |
| Productor | Alice Grant |
| Director ejecutivo de creación | Mark Bernath |
| Director ejecutivo de creación | Eric Quennoy |
| Director artístico | Alvaro Sotomayor |
| Responsable de conceptos / redactor | Roger Hoard |
| Responsable de conceptos / redactor | Carlo Cavallone |
| Broadcast Director | Erik Verheijen |
| Director de cuentas | Clay Mills |
| Responsable de cuentas de agencia | Jasmina Krnjetin |
| Planning Director | Martin Weigel |
| Digital Content Director | Nick Rutter |
| Digital Content Photographer | Hugo Stenson |
| Digital Content Producer | Carla Genoud |
| Business Affairs Manager | Karen Crossley |
| Business Affairs Manager | Julie Balster |
| Digital Content Art Director | Philip Brink |
| Digital Content Copywriter | Hugo van Woerden |
| Digital Content Producer | Ross Plummer |
| Videographer | Rene Pannevis |
| Global Brand Director | Cyril Charzat |
| Global Communications Manager | Sandrine Huijgen |
| Global Communication | Josefien Olij |
| Global Communication | Rachel Ljzendoorn |
Más creaciones
VER TODOThe Entrance Interactive Film
- MARCA:
- Heineken
- AGENCIA:
- Wieden + Kennedy Amsterdam